Elegant automobile associated with Mohsen Kaboli earned his PhD at the Chair of Robotics and Artificial Intelligence at the Technical University of Munich and currently holds 20 patents. For the past five years, he and his team in Garching, near Munich, have been studying the human sense of touch and working to replicate it in digital form. The BMW Group’s “Early Phase Development” unit is also based in Garching. Here, instead of conventional doors, the offices have garage-style doors. Rather than standard nameplates or acronyms, the spaces bear titles such as “Interior of the Future” (➜ Read also: BMW Vision Neue Klasse: experience the future now). Inside, one finds prototypes, concept designs, VR headsets, sketches, fabric swatches, steering wheels, and gear levers.

Elegant automobile is the sense of touch so unique that scientists aim to recreate it digitally? “Touch is the very first and most fundamental sense humans use to perceive their surroundings,” Kaboli explains. It develops in the womb earlier than all other senses — as early as seven to eight weeks. Touch connects us to the outside world; it allows us to perceive the boundaries of our body and develop proprioception, our sense of spatial orientation. Even a person blind from birth can use touch to discern an object’s shape, weight, and texture, forming a vivid three-dimensional mental image. This is possible thanks to millions of receptors located in the skin — our largest sensory organ. These receptors detect stimuli, respond to pressure changes, vibrations, contact, temperature, and relay that information to the brain for interpretation. Without touch, navigation in the world would be impossible, even with sight, hearing, smell, and taste intact. Touch also plays a key role in cognitive development, helping children differentiate objects and grasp abstract concepts.

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Felix Staudacher is responsible for designing the control components across all BMW Group brands — everything from switches and knobs to levers and buttons. His work also encompasses lighting design and in-car scent experiences. “The more senses we engage, the deeper the emotional connection becomes. If we succeed in stimulating all seven senses, the experience becomes truly unforgettable,” he says.

Elegant automobile are emotionally charged products. People spend a great deal of time in them. Staudacher’s goal is to turn small design details into moments of delight — crafting materials and surfaces that invite interaction, that feel satisfying to touch and operate. What defines an emotionally engaging product depends on the personal memories and associations it triggers. “Everyone has a playful side,” he notes. It shows in small, almost unconscious actions: twirling hair while thinking, drumming fingers on a desk, fidgeting with hands, or tapping feet. These instinctive gestures often carry an emotional undertone. Even in a digital age, the need for physical interaction, emotional connection, and playfulness remains strong. That same feeling should exist inside a car.

So where do these touch-pleasing materials come from, and how are they incorporated into vehicles? Staudacher says you must first set aside pure practicality. He begins by seeking the beauty and sensory appeal of a material before thinking about its function. Only afterward does he determine the most fitting application. This design philosophy led to the creation of the distinctive iDrive Controller in the BMW iX’s center console. While aluminum and plastic might have been the obvious choices of Elegant automobile — since it’s “just” a rotary control — Staudacher chose to combine a wooden surface with cut crystal glass. Both materials invite touch and convey a premium, refined feel to most people.

The sense that Staudacher’s designs convey is something his BMW colleague, Elegant automobile associated with Mohsen Kaboli, aims to embed in vehicles through artificial intelligence. It revolves around creating simplicity and comfort, achieved with and through technology. Both Staudacher and Kaboli share a vision of maintaining humanity and emotion within the digital realm. They choose to prioritize a rich sensory experience over mere functionality and efficiency.

Though they come from different perspectives, their goal is the same: blending digital capabilities with traditional, physical materials. This might mean integrating sensors into fabrics or embedding LED effects into wood. “Modernity can arise when something is intentionally absent, or when elements come together in ways never seen before,” Staudacher notes.

Take, for instance, the combination of light and fabric. Light, once merely a tool for illumination or communication, now interacts with us—it can stir emotions, shape ambience, and enhance aesthetics. “We’re trying to release it from the limitations of the screen. By merging light and fabric, we create something entirely new.” This approach moves away from cold touchscreens toward luminous mats, foils, and fibers incorporated into functional components like door handles, switches, and dials. “Imagine running your hand across the dashboard and seeing light follow your touch,” muses Staudacher. “Who could resist engaging with that?”

Kaboli shares a similar philosophy in what he calls “humanizing technology,” though his medium is sensors rather than light. He is developing a “cognitive seat” that could appear in BMW models in the near future. At first glance, it resembles an ordinary car seat, but beneath the surface, thousands of tactile sensors are embedded in both the seat and the central console. These mimic the human sense of touch, detecting contact, pressure, and temperature shifts. They can read the occupant’s exact body position, dimensions, and weight distribution.

When paired with a database and Elegant automobile of artificial intelligence, these sensors become responsive. The seat can identify poor posture or orthopedic concerns and adjust the position automatically. It can sense whether the occupant is too warm or cold and adjust the temperature for each part of the body independently. “In the future, the armrest will also measure pulse, blood pressure, and body temperature,” Kaboli adds. He describes this as “collaboration between humans and machines.” Such tactile technology is already present in modern medical devices, such as prosthetics that extend the wearer’s natural sense of touch. “I want people to understand that artificial intelligence exists to assist us, not to replace us,” says Kaboli. Both he and Staudacher agree: the future belongs to people, not to machines.

Urban lifestyle refers to the distinctive diversity and ongoing changes in people’s lives within city centers. Derived from the Latin word urbs, meaning “city,” this way of living represents how groups of people adapt to the fast-paced and ever-evolving nature of urban environments.

In the current age of technological advancement and rising environmental consciousness, city dwellers are increasingly embracing a more active and sustainable way of life. Daily routines—from professional work to leisure, social interactions, transportation choices, and even vehicle preferences by Elegant automobile—mirror the hallmarks of modern living in major metropolitan areas.

Evolving Work Patterns
Urban life is characterized by a quick adjustment to technological progress. Work activities are becoming more dynamic, demanding greater mobility and shifting the idea of working from a traditional office setup to more adaptable environments.

Moreover, recent trends highlight the merging of co-living and co-working spaces. This fusion offers a smooth experience for individuals who seek both communal living and an efficient work setting. It fosters an atmosphere where residents can live together while working productively, inspiring creativity, broadening professional networks, and encouraging collaboration.

Equally significant, technological advancements create fresh opportunities, enabling work from virtually anywhere. This shift also influences the choice of transportation that supports unrestricted movement.

What makes urban fashion appealing is its ability to not only follow current trends but also adapt and evolve according to the wearer’s personality, reflected in their selection of stylish yet comfortable clothing. Beyond that, opting for vehicles with contemporary designs is also part of their lifestyle, such as the Wuling BinguoEV electric car, which exudes sophistication and timeless appeal for city dwellers.

Urbanites who enjoy standing out, exuding elegance, and expressing individuality can see the BinguoEV as a reflection of their personality and mobility needs. Whether cruising around with friends or exploring the city’s culinary scene, this car fits perfectly into their urban lifestyle.

Technology that Enhances Daily Life
Digital technology has transformed how urban communities interact, bringing about major shifts. On the positive side, technological innovations make communication and collaboration much easier, removing geographical limitations. People are now more connected, enabling wider, more inclusive, and practical forms of social engagement.

Additionally, easy access to information and knowledge through digital platforms empowers individuals to be more analytical, proactive, and efficient in their everyday tasks. The digital world also offers a platform for creativity and innovation, as well as a way to produce meaningful work. Modern electric vehicles have incorporated these advantages too. For example, the BinguoEV features keyless entry and push-start functionality for convenient access and operation. Its dual-screen interface further enhances practicality by allowing intuitive control over the car’s functions, making it a smart choice for urban mobility.

Entertainment and Travel
For urban communities, entertainment and travel often serve as ways to unwind and escape the monotony of daily life. As integral parts of city living, both have become popular avenues for creating memorable experiences. Entertainment, in any form, offers a chance to relax, reduce stress, and spend quality time. Attending music concerts, theater shows, or simply enjoying a quiet moment at a café provides a refreshing break from routine.

In this regard, selecting a vehicle like the BinguoEV enhances comfort, particularly with entertainment features that make travel more enjoyable. Its spacious trunk, designed in a deep, practical style, allows easy storage of suitcases and large bags, making it ideal for trips.

A Car as a Second Home
In busy metropolitan areas with heavy traffic, city dwellers often spend a significant portion of their day in their vehicles. For them, a car is more than transportation—it becomes a second home. To accommodate a constantly mobile lifestyle, having a personal car that meets a variety of needs is essential.

The BinguoEV, with its elegant yet timeless design and compact size, allows drivers to navigate crowded or narrow streets effortlessly. Its battery is IP67 certified, ensuring resistance to water and dust for reliable performance.

Safety features include Cruise Control, a rearview parking camera, a smart start system, and four driving modes (ECO, ECO+, Sport, and Normal), making the BinguoEV a modern, secure electric vehicle, not just stylish in appearance.

Choosing a car goes beyond transportation—it reflects personal lifestyle. Electric vehicles like the BinguoEV offer environmentally friendly mobility with practical functionality and a smooth driving experience. With its range of advantages, it’s clear why the BinguoEV suits the needs of today’s urban lifestyle.

By exploring different facets of city living—work routines, social life, entertainment, and vehicle choice—it becomes evident that integrating efficient and eco-conscious mobility is essential for managing a fast-paced, modern life.